RubyPlay builds on strong growth momentum with Splash Tech acquisition
July 8, 2026RubyPlay has entered into an agreement to acquire 100% of the shares in Splash Tech, marking a strategic expansion of its offering beyond content and into platform-level engagement tools. The move adds one of the industry’s strongest jackpot solutions alongside free-to-play casino and sports capabilities to RubyPlay’s wider engagement suite, which already includes free spins, rewards, missions and tournaments.
The addition of Splash Tech’s capabilities significantly strengthens RubyPlay’s offering, providing operators across regulated iGaming markets worldwide with new ways to increase ROI and revenues, and to sharpen player acquisition, engagement, retention, cross-sell and monetisation.